Authors: Samia Khan
Abstract: The ongoing ethnic conflict in Manipur has emerged as one of the most significant yet under-discussed humanitarian crises in contemporary India. Despite widespread violence, displacement, and socio-political instability, awareness among urban Gen Z populations remains limited and fragmented. This study investigates the awareness gap among young individuals in metropolitan areas, focusing on their sources of information, engagement levels, and perception of the crisis. Drawing on survey data, media consumption patterns, and digital behavior analysis, the research highlights how algorithm-driven platforms such as Instagram, X (Twitter), and YouTube contribute to selective exposure and issue fatigue. The findings suggest that while Gen Z demonstrates high digital connectivity, their awareness is often shaped by trends, influencer narratives, and short-form content, leading to superficial understanding or complete disengagement from complex regional conflicts. The paper argues that this “awareness blindspot” is influenced by media framing, geographic distance, and competing online content. It concludes by emphasizing the need for responsible digital literacy, inclusive media representation, and educational interventions to bridge the gap between national crises and youth consciousness.
