Authors: Supriya Samanta, Shristi Priya, Nita Srivastava, Shubham Kumar Thakur, Simerpreet Kaur, Dr. Narendra Singh, Dr. Sumita Roy, Dr. Ajay Kumar

Abstract: This research project Effectiveness of SIP Investment Among Retail Investors in Jharkhand explores the effectiveness of Systematic Investment Plans (SIPs) as a preferred investment option among retail investors in the state of Jharkhand. The study aims to analyse investor awareness, behaviour, and satisfaction with returns from SIP investments, and to assess the role SIPs in helping investors to achieve their financial goals. The research adopts a descriptive design and uses a quantitative approach. Primary data was collected through structured questionnaires administered to 205 retail investors across major cities and towns in Jharkhand, including Ranchi. Secondary data sources such as AMFI reports, SEBI Annual Reports and mutual fund statistics were also referred to support the findings of the research project. For data analysis, statistical tools such as ANOVA and Linear Regression were used. ANOVA was used to examine differences in investment behaviour across demographic groups such as age, income, and education level. Linear regression analysis helped to assess the relationship between investor awareness, factors affecting investment, and satisfaction levels. The use of these analytical tools ensured a more unbiased and data-driven interpretation of the results. The results indicate that a significant proportion of retail investors perceive SIPs as a disciplined and low-risk investment option, especially for long-term wealth creation. Factors such as regular income, ease of access, and market volatility hedging were found to influence investor preference for SIPs. However, gaps in financial literacy and limited understanding of market dynamics were observed, particularly among first-time investors. The study concludes that while SIPs are effective in promoting regular investment habits and fostering financial inclusion, their success largely depends on investor education and awareness. It recommends enhanced financial literacy campaigns and personalized advisory services to improve SIP effectiveness and penetration in Jharkhand.

DOI: http://doi.org/10.5281/zenodo.18184168