Authors: Meerim Daniyarovna Omuralieva, Aynura Almazovna Saparova, Tilek Ermekovich Joldoshov, Bakyt Asylbekovich Toktomamatov
Abstract: In an era marked by both technological acceleration and mounting environmental concerns, organizations are increasingly driven to align their digital strategies with sustainability goals. Customer Relationship Management (CRM) systems—core tools for engaging clients and optimizing business workflows—are now evolving into platforms that also support environmental, social, and governance (ESG) priorities. This research explores the paradigm of eco-conscious automation in CRM, focusing on how intelligent workflows, data-driven sustainability metrics, and green IT principles can be integrated into business operations. By examining the interplay between environmental responsibility and CRM automation, the study reveals opportunities for businesses to drive customer value while reducing their ecological footprint
DOI: https://doi.org/10.5281/zenodo.16314795
