E-commerce Vs. Traditional Retail In India: A Comparative Study Of Economic Impact And Consumer Behaviour

Authors: Associate professor Dr. Shubham Tayal

Abstract: The rapid growth of e-commerce has significantly transformed the retail landscape in India, posing both opportunities and challenges for traditional retail businesses. This paper examines the impact of e-commerce on traditional retail businesses by analyzing market trends, consumer behaviour, and economic contributions. Comparative tabular and statistical data highlight the advantages and disadvantages of both formats, concluding with actionable recommendations for traditional retailers to adapt and thrive in this evolving market

DOI: http://doi.org/10.5281/zenodo.17060321

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E-commerce Vs. Traditional Retail In India: A Comparative Study Of Economic Impact And Consumer Behaviour

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