International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Akshatha Abstract: Generative Artificial Intelligence (AI) and Large Language Models (LLMs) have emerged as transformative forces in marketing communication, reshaping consumer behaviour, corporate identity, and brand management. While the…
Authors: B.Lalramengmawia, Dr.K. Lalromawia Abstract: Success as an entrepreneur is essential to the growth of the world economy, yet gender inequality still prevents fair results. This study examines how male…
Authors: Assistant Professor Kavitha S R, Assistant Professor Dr.Supritha R.K, Assistant Professor Naveen Kumar H S Abstract: Digital transformation has emerged as a key driver in innovation, efficiency, and competitiveness…
Authors: Assistant Professor Akshitha B Abstract: Influencer marketing is recognized as an important digital marketing strategy for building brand awareness and customer relationships. The strategy involves the use of popular…
G Narayana Swamy Affiliation Assistant Professor,REVA University, Bangalore Email-Id: gnsvenki8893@gmail.com Publications: Published a paper titled " Impact of Priority, Non-Priority Sector loans On the Performance of Nationalized Banks in India,…
Authors: Mrs. Minakshi Kumari, Dr. Rajesh Kumar Raju Abstract: Entrepreneurship is widely recognized as a driver of innovation, job creation, and long-term economic development. In India, persistently high youth unemployment…
Dr. Prabha D Affiliation Assistant Professor, St Francis de Sales College Email-Id: prabhad@sfscollege.in Publication: Predictive analytics for print supply chain management ,ISSN: 2582-7472,2026 Management strategies for AI-integrated craft industries ,ISSN:…
Authors: MS. K.M.S. Adhira, Dr. R. Indra Abstract: Sustainable packaging has become an important aspect of modern business practices due to increasing environmental concerns such as plastic pollution, waste generation,…
Authors: Samaksh Jain Abstract: Startups — newly established, high-growth-potential firms — have become pivotal drivers of economic expansion in the twenty-first century. This paper examines the multidimensional relationship between entrepreneurial…
Authors: Ms. Navya. Nethula, Dr.Ch. Venkateswarlu Abstract: Green entrepreneurship has emerged as a transformative approach to achieving sustainable development by integrating environmental responsibility with economic innovation. In the context of…