International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Miss. Muskan Inamdar, DR. Sachin Wadekar Abstract: This study examines the relationship between work-life balance policies and employee wellbeing in contemporary organizations. With increasing job demands, technological connectivity, and…
Authors: Dr.P.Poornima, Ms.M. Durga Devi Abstract: Brand loyalty plays an important role in the success of cosmetic brands in the competitive beauty market. This study focuses on analyzing consumer brand…
Authors: Kapoma James K, Dr. Patricia Eunice Lupupa Abstract: Purpose: This study examined the role of modern technology in enhancing school administration in selected public primary schools in Nsama District,…
Authors: Mukesh Surendra Yadav, Abhijeet Bharati Abstract: Housing is a fundamental human necessity and a key determinant of an individual’s economic stability and social status. In rapidly developing urban centers…
Authors: Anil Surendra Yadav, Dr. Tejaswinee Ingle Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving economic growth, employment generation, and industrial development in India, particularly…
Authors: Professor Nitin Agrawal, Chetan Singh Tomar Abstract: Goods and Service tax is universally known as GST which is consumption tax currently used in on the supply of goods and…
Authors: Assistant Professor Ms. R. Nandhini, Mr. S. Sujithkumar Abstract: This study investigates the buying behavior of women shoppers in supermarkets in Coimbatore, Tamil Nadu, a city experiencing rapid growth…
Authors: Assistant Professor Ms.V.Vineetha, Ms.R. Janani Abstract: This study examines customer satisfaction towards digital payment applications in Coimbatore city. The rapid growth of smartphone penetration and internet connectivity has accelerated…
Authors: Assistant Professor Dr. G. Arutgeeviha, Ms. Indhira Abstract: This study examines the impact of Artificial Intelligence (AI) tools on documentation processes, with special reference to Coimbatore city. In today's…
Authors: Assistant Professor Ms. Abinaya J, Hari Prasath Abstract: This study examines consumer behaviour and perception towards IBACO, Hindustan Unilever's premium ice cream brand, among residents of Coimbatore city. As…