International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Ms.G. Revathi, Mr. Faraz Ahamed S Abstract: India's digital trade ecosystem has witnessed exponential growth over the past decade, driven by the rapid adoption of e-commerce platforms, digital payment…
Authors: Ms. Nandhini. R, Mr.Nikhil Joy Abstract: The global shift towards natural and chemical-free lifestyles has fuelled an unprecedented surge in demand for herbal products across India. Coimbatore district, known…
Authors: Assistant Professor Ms. Nandhini, R, Mr.Noyal Mathew Abstract: In today's digital era, social media platforms have become powerful influencers of consumer behaviour, particularly among the student community. Facebook, being…
Authors: Assistant Professor Ms. Abinaya J, Manikandan K Abstract: In today's rapidly evolving digital landscape, content marketing has emerged as one of the most powerful strategies for businesses to attract,…
Authors: Assistant Professor Mr. M. Eknath Prasath, Ms. R. Maheshwari Abstract: The rapid advancement of digital technologies has transformed the global commercial landscape, with Artificial Intelligence (AI) emerging as a…
Authors: Nikita Rajendra Gavhane, Prof. Chetan Neman Abstract: The Information Technology (IT) industry is one of the most dynamic and rapidly growing industries in the modern world. The success of…
Authors: A. Helen Nithya, V Shanmugasundaram Abstract: The deployment of black-box AI models to predict consumer behavior has created an inherent trade-off between predictive performance and interpretability. In this paper,…
Authors: Soniya Rana, Ms. Shruti Rawat Abstract: Compensation fairness is increasingly recognized as a critical determinant of employee retention in contemporary organizations. This research paper investigates the relationship between perceived…
Authors: Dr. C. Chitra, Dr. P. Vijayashree Abstract: Agriculture and rural transformation is a comprehensive process that involves shifting from subsistence farming to commercial and more productive agricultural systems, which…
Authors: Sampada Santosh Parab, Prof.Jaymala Katkar Abstract: The Indian securities market plays a crucial role in channelling capital between investors and corporations, driving economic growth. Equity investments, though capable of…