Archana_publication, Author at International Journal for Novel Research in Economics, Finance and Management

Artificial Intelligence in Education: Transforming Teaching Practices and Learning Outcomes

Authors: Assistant Professor Dr. S. Robin, Assistant Professor Dr. M. M. Shanmugapriya Abstract: Artificial Intelligence (AI) has emerged as a transformative technology that is redefining the landscape of higher education…

E-Procurement Systems and Cost Performance in Water Service Providers in Kenya: Evidence from a Multi-Method Logistic Regression Analysis

Authors: Alfred Mwatika Mghanga, Eric Mathuva, Egondi Patrick Abstract: This study examines the effect of e-procurement systems on cost performance in Water Service Providers (WSPs) in Kenya. The study is…

Leverage, Financial Risk, and Market Signals: A Survey of Corporate Finance Managers in an Emerging Economy

Authors: Md Juman Hussan Abstract: Debt financing raises a firm's fixed payment obligations, and with them, financial risk. This paper tests how finance managers in Bangladesh perceive that trade-off, and…

Strategic Insurance Decisions in Business Policies

Authors: Shahla Nigar Abstract: For property insurers, underwriting has evolved from actuarial pricing into a multidimensional calculus of climate risk, portfolio sustainability, and systemic resilience. Based on a structured review…

Artificial Intelligence and Marketing Effectiveness: The Role of Customer Satisfaction, Brand Loyalty, and Purchase Intention

Authors: Assistant Professor Asma Jasmine, Assistant Professor B. Soujanya, Assistant Professor G. Srivani, Assistant Professor Manea Swathi, Assistant Professor I. Kamalakar Rao Abstract: Artificial Intelligence (AI) has emerged as a…

A Study on Evaluating Sales and Marketing Integration to Improve Lead Generation and Conversion Rates at Exeia (Bii Health) in the Bangalore Metropolitan Region

Authors: Tarun N, Assistant Professor Ms. Ashwini R H Abstract: The alignment and structural integration of sales and marketing functions represent a critical strategic imperative for contemporary healthcare-technology (HealthTech) enterprises…

The Digital Paradigm Shift: Evaluating the Effect of Social Media Marketing on Consumer Purchase Intention in the Real Estate Sector

Authors: Srivathsa.B.K, Mrs. Roopa. Ajwal Abstract: The rapid digitization of commerce has fundamentally restructured the global real estate industry, shifting the nexus of consumer engagement from traditional print media and…

A Study on Consumer Satisfaction Towards Zepto\’s Quick Commerce Services in the Bangalore Metropolitan Region

Authors: Abhay, Dr. Amrutha N Abstract: The rapid proliferation of Quick Commerce (q-commerce) has redefined urban grocery and essentials delivery ecosystems across India. This empirical study evaluates consumer satisfaction levels,…

Artificial Intelligence for Climate Adaptation in Smart Cities: A Critical Literature Review of Educational, Pedagogical, and Socio-Technical Dimensions

Authors: Assistant Professor Dr. Kanchan Kumari, Professor Manisha V. Nain Abstract: The converging of artificial intelligence (AI) and climate adjustment within smart city frameworks has appeared as one of the…

The Role of CRM Analytics in Improving Student Admissions

Authors: Mrugandha Waghmare, Professor Gayatri Deokate Abstract: Customer Relationship Management (CRM) analytics has become an essential tool for higher education institutions seeking to improve the efficiency and effectiveness of student…