Authors: Swathi G

Abstract: In the current dynamic business landscape, creativity and innovation have become essential for organizational growth and sustainability. This study examines the influence of Human Resource (HR) practices on employee creativity and innovation within a structured organizational environment. The research focuses on key HR functions such as training and development, motivation, performance appraisal, and communication, and how they impact employees’ innovative behavior. Primary data was collected through a structured questionnaire, and relevant statistical tools were used for analysis and interpretation. The findings of the study reveal that supportive HR practices significantly contribute to enhancing employees’ creative potential. Among various practices, motivational strategies and skill-based training were found to have a stronger correlation with innovation. The study concludes that strategic HR management not only improves employee satisfaction but also plays a vital role in fostering a culture of innovation within the organization. This paper offers valuable insights for HR professionals aiming to enhance creativity in the workplace.

DOI: http://doi.org/