Authors: Aachal Rajesh Tayade, Aniket Santosh Mahalle, Prof. Chetan Neman, Prof. Akshay Yeotikar
Abstract: This study analyzes the marketing strategies adopted by Hyundai Motor Company and evaluates their impact on consumer behavior, brand awareness, and purchase decisions. The research adopts a quantitative approach using primary data collected from 100 respondents through structured questionnaires. The study focuses on key marketing dimensions such as advertising effectiveness, digital marketing influence, and brand awareness channels. The findings reveal that Hyundai’s strong digital presence, effective promotional campaigns, and value-for-money positioning significantly enhance customer engagement and brand loyalty. The research concludes that Hyundai’s integrated marketing strategies provide a strong competitive advantage in the automobile industry.
