Authors: Medala swarnalatha, Dr. S. Narender
Abstract: Mutual funds have emerged as a popular investment option among investors due To benefits such as diversification, professional management, liquidity, and the Potential for better returns. This study focuses on investor perception towards Mutual funds with reference to Angel One Limited, a digital financial services Platform that provides easy access to mutual fund investments.The main objective of the study is to analyze how investors perceive mutual Funds in terms of risk, return, safety, awareness, and convenience. It also Examines the key factors influencing investment decisions such as financial Advisors, income level, investment objectives, and digital platforms. The study Highlights the role of Angel One Limited in providing a user-friendly platform That simplifies investment and enhances investor participation.
DOI: http://doi.org/10.5281/zenodo.20818324
