Authors: M. Nathiya, Mr. S.Saravanakumar, M. Nathiya Under the guidance of Mr. S.Saravanakumar
Abstract: This study examines the relationship between leadership style and organizational performance in Vedha Milk, a leading dairy company in India. A mixed-methods approach was used, combining both quantitative and qualitative data collection and analysis methods. The study sampled 100 employees and 10 leaders from Vedha Milk's various departments. The impact of corporate social responsibility (CSR) on consumer loyalty in the fastmoving consumer goods (FMCG) industry. A qualitative approach was used, collecting data through in-depth interviews with 20 consumers. The findings suggest that CSR initiatives have a positive impact on consumer loyalty, particularly in terms of trust, satisfaction, and commitment. This study investigates the relationship between leadership style and organizational performance in Vedha Milk, a prominent dairy company in India. A mixed-methods approach was employed, combining quantitative and qualitative data from 100 employees and 10 leaders across various departments. Further more, the study finds a positive correlation between transformational leadership and organizational performance, including employee productivity, customer satisfaction, and financial performance. The findings suggest that Vedha Milk's leadership style has a significant impact on its organizational performance, emphasizing the importance of effective leadership in driving business success. A quantitative approach was used, collecting data from 200 employees across 5 companies. The results show that Vedha Milk's transformational leadership style is distinct from its competitors, who tend to adopt more transactional or laissez-faire approachers. This study examines the mediating role of employee engagement in the relationship between leadership style and organizational performance in Vedha Milk. A quantitative approach was used, collecting data from 150 employees.
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