Authors: Assistant Professor Dr. N.Lalitha
Abstract: Women entrepreneurs play a crucial role in Economic Development. Women confined to four walls, doing only domestic chores that is not monetized is the history of the past. At present women enter the portals of self-employment equally with men by being entrepreneurs, creating many jobs and livelihood opportunities for many. Conducive environment ecosystems are essential to stimulate and foster entrepreneurs. Women need guidance, capital, mentorship, and networking opportunities, to thrive and succeed. Talent, leadership, and intermediary services are also required. So, it is essential to spot the location, ideas, and financial constraints, to make fundamental decisions. Favourable environment ecosystems are critical to the growth of individuals, into successful entrepreneurs. This paper has the objectives To study the socio demographic variables of respondents, to explore the fundamental reason behind women starting successful business, to study the various problems faced by women in entrepreneurial field, to study about the need for favourable environment ecosystems, to highlight the country’s score in entrepreneurship, to study the percentage of women owned MSME in India, to highlight the Government programs for fostering women entrepreneurs, to study the share of women-owned MSMEs to study about share of women owned by sector, to highlight the country’s score in entrepreneurship by Using questionnaire primary data was collected from 50 entrepreneurs in Thiruthuraipoondi using convenience sampling. The secondary data is obtained from websites and research reports. This paper states about the women involved in MSME and urges the policymakers to create favourable ecosystems conducive to nurturing entrepreneurship among women.
