Authors: Omkar Shantaram Bhagat, Professor Neelam Patil, Professor Tejaswinee Ingle
Abstract: This study examines the impact of emotional and behavioural factors on individual investment decision-making in the stock market. The research focuses on understanding how psychological biases market trends social media influence fear of loss and past investment experiences affect investors behaviour. Primary data was collected from 100 respondents through a structured questionnaire using convenience sampling. The study adopted a descriptive research design, and data analysis was carried out using percentage analysis Pearson correlation coefficient, and Chi-square test. The findings reveal that emotional and behavioural factors significantly influence investment decisions. Fear of loss market news social media influence and past profits or losses were found to play an important role in shaping investor behaviour. The study also highlights that investors are not always rational and are often influenced by psychological biases such as overconfidence and herd behaviour. Furthermore, demographic factors like age income and education were observed to influence investment choices
DOI: http://doi.org/10.5281/zenodo.20303353
