Impact Of Digital Marketing On Customer Buying Behaviour: A Study With Case-Based Evidence

Authors: Ayisha Banu

Abstract: Digital marketing has significantly converted consumer buying behaviour by impacting mindfulness, perception, and decision- making processes. This study uses secondary data to examine how digital marketing strategies impact consumer behaviour supported by case studies of major platforms similar as Amazon, Instagram, and Flipkart. The findings reveal that substantiated advertising, social media engagement, online reviews, and promotional discounts play a pivotal part in shaping copping opinions. The study concludes that digital marketing has a strong and positive impact on consumer buying behaviour.

DOI: https://doi.org/10.5281/zenodo.20109284

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A Study On The Role Of Micro, Small And Medium Enterprises (MSMEs) In Economic Development Of India

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Empowering Under Graduates For The AI Era: The Role Of Teachers In Enhancing Job Readiness Skills And Ethical Behavior

Authors: Dr. Ranjitha B R Abstract: Artificial Intelligence (AI) transforms our global workforce across sectors such as higher education, the global market, the economy, and teaching methods. This article examines…

Impact Of Digital Marketing On Customer Buying Behaviour: A Study With Case-Based Evidence

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