Authors: Dr. Shekhar Chavan, Revati Rajendra Bhabire
Abstract: This study examines the availability and effectiveness of banking facilities and the level of customer satisfaction in rural areas around Kurundwad city. With the expansion of financial inclusion initiatives, banking services have increasingly reached rural populations; however, challenges related to accessibility, awareness, service quality, and technology adoption still persist. The research focuses on understanding the types of banking facilities available, such as savings accounts, loan services, ATM access, mobile banking, and government scheme benefits. Primary data has been collected from rural customers through structured questionnaires, while secondary data has been gathered from reports, journals, and official banking sources. The study analyzes customer satisfaction based on factors like service quality, staff behavior, convenience, transaction speed, and trust in banking institutions.
DOI: https://doi.org/10.5281/zenodo.19956020
