Authors: Prof. Rahul Waghmare, Rohini Sanjay Sabale, Drushti Amol Lohat
Abstract: This study examines the impact of digital literacy on the adoption and usage of mobile banking applications among youth in Pune city. Digital literacy refers to the ability of individuals to use digital devices such as smartphones, the internet, and mobile applications effectively and safely. With the rapid growth of digital technology and online financial services, mobile banking has become an essential part of daily life, especially among young users. The main objective of this research is to understand how digital knowledge influences the awareness, adoption, and usage behavior of mobile banking applications. The study is based on primary data collected from 100 respondents through a structured questionnaire using Google Forms. The respondents include students and working youth aged between 18 and 30 years in Pune city. The findings of the study reveal that most respondents have moderate to high levels of digital literacy, which positively influences their usage of mobile banking applications. Applications such as Google Pay, PhonePe, and Paytm are widely used for activities like money transfer, bill payments, and online shopping. The study also highlights that digital literacy increases user confidence and ease of use, while factors such as security concerns and fear of online fraud still act as barriers for some users.
DOI: https://doi.org/10.5281/zenodo.19947309
