Publication

1. Exploring The Offshore Banking – A Monetary Fixture Across the Borders

Authors:-Mrs. Yasmin. A. Barodawala, Assistant Professor Dr. Thakorbhai Patel

Abstract- The time and technology had led us to experience far-fetched and unthinkable, even in the monetary scenario. A great illustration of it is the idea that we can access and keep our capital in a bank outside our country’s border. This act of keeping our monies outside our country is nothing but ‘Offshore Banking’. It provides the opportunity to safely protect the financial assets, take benefit of no or lower taxes, gain secrecy of funds and so on. Offshore banking has become popular as being black coated with money laundering, underground economy, organized crime and tax evasion. But the greater picture is quite different. In actuality it does not prevent individual’s funds from being subject to personal income tax and interest. Hence this conceptual paper on Offshore Banking discusses the inception, evolution, top ten tax havens of the world and Offshore banking’s legal status in the world and in India. This precariousness of offshore banking has prevented many to explore this section which is vivid from the scanty research articles available on this suspicious subject. Thus, this paper endeavors to dive deeper within the less traversed world of Banks which are Offshore.

2. Gen Z Rewrites Fashion: A Study of Gen Z Consumer Preferences and Drivers in the Fashion Industry in India

Authors:-Badal Dewani, Yuvika Nagaych

Abstract- In the fashion industry, India is undertaking a significant transformation in preference and Genz consumer behaviour, with the Indian apparel market projected to reach US$ 105.50 billion by 2024, analysis of the preferences of Gen Z becomes paramount. This research probes the social media platforms of influencers and Gen Z’s fashion choices within the Indian appareling market. The findings highlight the impact of social media on Genz buying behaviour, Instagram is a prime channel for investigating new fashion trends and choices. Over half of the respondents report being influenced by micro-influencers in their fashion-related buying behaviour. Through an online questionnaire survey, this study reveals the preferences and behaviour of Genz consumers. The key factors are comfort, price, and sustainability that influence their fashion-related buying decision. The study focuses on the significance of social media platforms as well as local influencers. In the future maybe the research approach could focus on developing target market strategies to completely engage Genz consumers in the digital shopping era.369. In summary, the study focuses on the vital role played by social media and micro influencers in framing Gen Z’s behaviour, As the brands understand that to stay and maintain stability in the digital market, they need to be awake and connect with their influencers demographic, they can be sustained relevance and success.

3. Fostering Ethical Entrepreneurship and Customer Trust: The Ladipo International Auto Market Perspective

Authors:- Godson Christian Osita, Eze Benneth Uchenna

Abstract- This conceptual study delves into ethical practices and customer trust in Ladipo International Market, with a specific focus on the automotive spare parts business. The research provides insights into the current landscape of ethical practices, challenges, and potential benefits within the market, as well as strategies for building and maintaining customer trust and the impact of customer trust on business performance. The conceptual nature of this paper stems from its emphasis on synthesizing existing knowledge and proposing theoretical frameworks rather than empirical data collection. Key findings highlight the diverse ethical practices in the market, including a commitment to fair transactions, adherence to regulations, and a focus on customer satisfaction. However, challenges such as counterfeit products and inadequate regulatory oversight, among others, hinder the widespread adoption of ethical standards. Factors influencing customer trust include, but not limited to, product quality, transparency, and market reputation. Strategies for building trust encompass transparent pricing, quality assurance, customer education, and ethical conduct. The implications for businesses and customers underscore the importance of ethical practices in enhancing brand image, customer loyalty, and long-term profitability. Future research and advocacy efforts should focus on evaluating the effectiveness of specific advocacy strategies, exploring the impact of technology on customer trust, and prioritizing collaboration among stakeholders to promote ethical conduct and market integrity.

4. Understanding the Relationship between Inflation, Expenditure, and Revenue: Economic Stability and Fiscal Policy

Authors:- Mahesh Joshi

Abstract- This study explores the dynamic interactions between inflation, government expenditure, and revenue in Nepal using advanced econometric techniques. By understanding these relationships, the re-search provides insights into the drivers of economic activity and the implications for policy formula-tion. Utilizing data from June 2017 to April 2024, the analysis employs the Autoregressive Distributed Lag (ARDL) model, Phillips-Perron unit root tests, and Granger causality tests to examine both long-term and short-term relationships. The findings reveal significant long-run relationships between infla-tion, expenditure, and revenue, with inflation showing a negative impact on expenditure. Additionally, bidirectional causality between expenditure and revenue is identified, indicating a feedback loop where changes in one variable influence the other. These results underscore the necessity for coordinated fiscal policies to maintain economic stability and foster growth. The study offers valuable guidance for policymakers in managing inflation and optimizing expenditure and revenue strategies to achieve sustainable economic development.

5. Financial Innovations, Startups & Financial Inclusion

Authors:- Aadil Zamir

Abstract- Fintech innovations have completely reshaped the financial landscape, fundamentally altering how people access financial services, conduct transactions, and manage their money. The traditional financial industry has been significantly disrupted by fintech, forcing financial institutions to rethink their strategies and services to remain competitive. Fintech startups, with their agile and customer- centric solutions, have emerged as formidable challengers to traditional players. Furthermore, fintech has revolutionized payment systems, introducing digital payment methods and facilitating cross-border transactions, thereby reducing reliance on cash-based systems. This shift towards digital payments has made financial transactions more convenient, efficient, and accessible to a broader population. One of the most significant impacts of fintech is its role in driving financial inclusion. Through mobile-based platforms and innovative solutions, fintech has extended formal financial services to previously underserved populations, empowering individuals and small businesses to participate more actively in the formal economy. Despite its transformative impact, fintech also brings regulatory complexities and cybersecurity risks that policymakers and stakeholders must address. Ensuring sustainable and inclusive financial ecosystems requires proactive measures to mitigate risks and ensure consumer protection. This article delves into the transformative impact of fintech on traditional financial institutions, payment systems, and financial inclusion. By analyzing various literature and case studies, the research aims to explore how fintech has disrupted traditional practices, improved efficiency, and fostered greater financial inclusion on a global scale.

A Comprehensive Study on Green Human Resource Management Practices in the IT and Banking Sectors of Prayagraj

Authors:- Rohit Kumar Gupta, Assistant Professor Rajesh Kesari

Abstract- This research paper presents an in-depth examination of Green Human Resource Management (GHRM) practices within the IT and banking sectors of Prayagraj, Uttar Pradesh. The study employs a mixed-methods approach combining quantitative surveys of 100 employees across both sectors with qualitative interviews of 10 HR managers to evaluate current GHRM implementation, sector-specific adoption patterns, and organizational challenges. Findings indicate that IT companies demonstrate significantly higher GHRM adoption rates (78% with formal green policies) compared to banking institutions (42%), particularly in areas of e-waste management and digital transformation. The banking sector faces structural and cultural barriers including bureaucratic processes and employee resistance. The study contributes to the limited literature on GHRM in tier-2 Indian cities and provides actionable recommendations for enhancing sustainable HR practices through policy interventions, employee engagement strategies, and sector-specific implementation frameworks.

Exploring the Impact of Greenwashing on Consumers’ Brand Trust

Authors: Dr. Manish Singh

Abstract: In today’s world, consumers are increasingly conscious of their environmental impact. They seek out brands that not only offer quality products or services but also demonstrate a genuine commitment to Sustainability. This heightened awareness has created an opportunity for businesses to connect with their audience on a deeper, values-driven level. Brand Trust, the bedrock of any successful long-term relationship between a company and its customers, is heavily influenced by this perception of environmental responsibility. Greenwashing, at its core, is the deceptive marketing practice where a company portrays itself as more environmentally friendly than it truly is. This can manifest in various forms, from misleading advertising campaigns that exaggerate a product’s green attributes to subtle yet pervasive public relations efforts designed to create a false image of corporate environmentalism. Essentially, it’s a disconnect between a brand’s proclaimed environmental values and its actual practices. The impact of greenwashing on brand trust is direct and damaging. When consumers discover that a brand’s environmental claims are exaggerated or outright false, it erodes the very foundation of their relationship. Trust, once broken, is notoriously difficult to rebuild.


Designing BI Dashboards For Procurement Analytics In Pharma: Use Cases And Design Patterns

Authors: Ajay Kumar Kota

Abstract: In the pharmaceutical industry, procurement is a strategic function that requires high visibility, regulatory compliance, and cost efficiency. Business Intelligence (BI) dashboards play a critical role in enabling procurement teams to monitor key performance indicators, optimize supplier relationships, and ensure audit readiness. This article explores core procurement analytics use cases—such as spend analysis, supplier performance, contract compliance, and sustainability tracking—within the context of pharma’s unique challenges. It also outlines dashboard design patterns tailored for different roles, with emphasis on visual clarity, drill-down capability, and system integration. A real-world case study demonstrates the impact of effective dashboard implementation, while a review of current BI tools and a look at emerging trends—like predictive analytics and AI-assisted decision-making—offers a forward-looking perspective. The article provides a comprehensive guide for designing dashboards that drive action, improve efficiency, and align with both business and regulatory objectives in pharmaceutical procurement.

DOI: https://doi.org/10.5281/zenodo.16023553

 

Multi-Layered System Observability Framework Using EM7 And Oracle OEM

Authors: Amal R, Fathima Naseer,, Gokul Krishna, Revathy N.

Abstract: Modern enterprise IT environments are characterized by their complexity, spanning heterogeneous systems that include physical infrastructure, virtualized workloads, cloud-native components, and deeply integrated Oracle applications. In such multi-tier architectures, traditional siloed monitoring approaches are no longer sufficient for ensuring uptime, performance, and compliance. This review explores a multi-layered system observability framework that combines ScienceLogic EM7 and Oracle Enterprise Manager (OEM) to deliver holistic visibility across hybrid infrastructures. EM7 offers broad coverage of infrastructure, storage, and network devices, while OEM provides deep telemetry for Oracle databases, middleware, and business applications. Together, they create a unified observability stack capable of delivering actionable insights at every layer—from hardware health to SQL execution latency. The article examines how EM7 and OEM interoperate through API integrations, SNMP traps, and unified dashboards, enabling IT teams to correlate events across system tiers for accurate root-cause analysis and proactive maintenance. Detailed use cases highlight their joint effectiveness in large-scale Oracle RAC environments, SLA reporting, and regulated sectors such as finance and government. The review also addresses architectural considerations, scalability strategies, and security controls including role-based access, data encryption, and compliance with standards like HIPAA and SOX. It further discusses technical challenges such as data model mismatches, alert duplication, and integration overhead, offering mitigation techniques. Finally, the paper explores future directions, including AI-augmented observability, OpenTelemetry-based integrations, and service graph mapping for business impact analysis. By synthesizing these technologies, organizations can transform reactive monitoring into intelligent, automated observability frameworks that support digital transformation and operational resilience.

DOI: https://doi.org/10.5281/zenodo.16153307

 

Adaptive Automation Of Public Infrastructure Using Salesforce Apex Workflows

Authors: Farid Kamal oglu Abbasov, Maryam Tofiq qizi Rahimli, Orkhan Vugar oglu Ismayilov, Narmina Ilham qizi Guliyeva

Abstract: Public infrastructure management is evolving rapidly with the integration of cloud-based platforms and intelligent automation. Salesforce, a leading Customer Relationship Management (CRM) platform, offers Apex—a proprietary programming language—that allows for highly customizable automation of complex workflows. This study explores the use of Salesforce Apex workflows to enable adaptive automation in the public sector, with a focus on optimizing service delivery, improving infrastructure lifecycle management, and enabling real-time responsiveness in civic operations. By leveraging the scalability and flexibility of Apex, public institutions can dynamically adjust to citizen demands, regulatory changes, and infrastructure disruptions in a controlled and auditable manner.

DOI: https://doi.org/10.5281/zenodo.16314518

 

Eco-Conscious Automation In CRM: Merging Business Objectives With Sustainability

Authors: Meerim Daniyarovna Omuralieva, Aynura Almazovna Saparova, Tilek Ermekovich Joldoshov, Bakyt Asylbekovich Toktomamatov

Abstract: In an era marked by both technological acceleration and mounting environmental concerns, organizations are increasingly driven to align their digital strategies with sustainability goals. Customer Relationship Management (CRM) systems—core tools for engaging clients and optimizing business workflows—are now evolving into platforms that also support environmental, social, and governance (ESG) priorities. This research explores the paradigm of eco-conscious automation in CRM, focusing on how intelligent workflows, data-driven sustainability metrics, and green IT principles can be integrated into business operations. By examining the interplay between environmental responsibility and CRM automation, the study reveals opportunities for businesses to drive customer value while reducing their ecological footprint

DOI: https://doi.org/10.5281/zenodo.16314795

 

Leveraging LLMs For Dynamic Citizen Engagement Through Cognitive CRM

Authors: Tetyana Anatoliivna Hrebenyk, Ruslan Yevhenovych Melnychuk, Inna Mykhailivna Horobets, Dmytro Volodymyrovych Savytskyi,

Abstract: The integration of Large Language Models (LLMs) into Cognitive Customer Relationship Management (CRM) platforms presents a transformative opportunity for enhancing citizen engagement in public sector service delivery. As governments seek to modernize their communication channels and administrative responsiveness, LLMs—capable of understanding, generating, and contextualizing human language—offer scalable, intelligent interfaces to personalize interactions, resolve queries, and anticipate citizen needs. This research explores the architecture, application, and impact of embedding LLMs into public-facing CRM frameworks, evaluating how such models can facilitate inclusivity, transparency, and satisfaction across digital governance ecosystems.

DOI: https://doi.org/10.5281/zenodo.16315055

 

Public Service Reforms Via Salesforce-AI Convergence: Case Studies And Impacts

Authors: Dilorom Khurshidovna Qodirova, Zarina Sanzharbekovna Ibragimova, Akmal Bahodirovich Murodov, Dilorom Khurshidovna Qodirova

Abstract: The convergence of Salesforce technologies with Artificial Intelligence (AI) is catalyzing a paradigm shift in public service delivery and administrative reform. Traditionally hampered by legacy systems, siloed data, and rigid workflows, public sector institutions are now embracing AI-integrated CRM platforms like Salesforce to modernize operations and enhance citizen engagement. This paper examines how Salesforce-AI integration is transforming public services through case-based analysis across multiple governance domains. It explores the impact of automation, predictive analytics, and service personalization on efficiency, transparency, and inclusivity in public administration. Real-world case studies from municipalities, health departments, and social welfare agencies illustrate the tangible benefits and strategic insights gained from these digital reforms.

DOI: https://doi.org/10.5281/zenodo.16315539