Authors: Dr. Kishor Devidas Pakhale
Abstract: Green marketing is today hot topic. Companies are used green marketing process, and they are show how our product is beneficial to environment. They are suggesting if you have using or purchasing our product than you are a close friend of environment. for this process companies are using various green marketing tools, techniques and strategies.in this awareness program company are investing huge money. this research are shows that customer is really aware or not aware green marketing .and if they are aware, to see whether they use it in their daily lives or not.in this paper used SPSS software chi square test for research methodology.
DOI: http://doi.org/10.5281/zenodo.17248627
