Authors: Bilal khan, Dr. Sana Zaidi
Abstract: This research paper investigates the critical role of Search Engine Optimization (SEO) in driving customer acquisition and lead generation strategies for e-commerce platforms. Based on a comprehensive survey of 40 respondents, this study examines consumer perceptions regarding search engine visibility, SEO-optimized content, structured data, trust factors, and mobile-friendly strategies in online shopping behaviour. The findings demonstrate that SEO remains a pivotal factor influencing purchase decisions, platform selection, and consumer trust in e-commerce environments. Results indicate that 52.5% of respondents strongly agree that SEO-optimized product descriptions enhance product discoverability, while 47.5% strongly agree that higher search engine rankings increase trust in e-commerce platforms. The study reveals significant opportunities for e-commerce platforms to leverage SEO strategies for improved customer acquisition and lead generation. Strategic recommendations include prioritizing mobile-friendly optimization, implementing structured data protocols, and investing in SEO-driven content marketing to engage young professionals and drive sustainable growth.
