The Role Of Cash Flow Management And Its Impact On Firm Performance – Impact Of Cash Flow Measures And Metrics On Firm Financial Performance, Exploring Both The Short-term And Long-term Capital Requirements.

Authors: Kaushik Belpu

Abstract: This research paper examines the role of cash flow management in enhancing firm performance, focusing on its impact on short-term liquidity and long-term capital requirements. Key cash flow metrics, such as Operating Cash Flow (OCF), Free Cash Flow (FCF), and Cash Conversion Cycle (CCC), are examined using quantitative and qualitative analyses. The findings show that efficient cash flow management can significantly improve a firm's resilience, operational stability, and investor appeal, driving both short- and long-term success.