Authors: Dr. Shubhangi Shukla
Abstract: In the modern marketing landscape, businesses are increasingly recognizing the need to tailor strategies according to demographic differences, especially in relation to Generation Z (born between 1997–2012). This study examines the effectiveness of various marketing strategies across demographic segments, focusing particularly on Generation Z. Using a mixed-method approach involving a survey of 150 respondents from different age groups, the study evaluates the impact of digital marketing, influencer marketing, traditional advertising, and experiential marketing. The results reveal that Generation Z demonstrates a higher responsiveness to digital and influencer-based marketing, while older generations still rely more on traditional media. The findings provide valuable insights for marketers to optimize campaigns according to demographic preferences.
