Pricing As A Key Factor Used By Online Wholesaler And Retailers To Attract Online Consumers – A Study With Reference To Retail Industry In Bangalore Rural And Urban

Authors: Dr. Latha B.V

Abstract: The aim of this article is to emphasize the significance of pricing strategy in the online retail sector, and its effect on consumer behaviour. The aim is to test the relationship between online retailers' pricing strategies and customers' repurchase intentions in this context. Based on previous research, a questionnaire was designed and distributed to a sample of online respondents. This study adds to the literature by identifying and evaluating consumer loyalty and the repurchase intent influenced by pricing strategies' adopted by selected online retailers.

DOI: http://doi.org/10.5281/zenodo.17733222

Archana_publication

Digital Transformation Capability as A Mediator Between Leadership Style and Competitive Advantage

Authors: Susmita Saha, Sinigdha islam, Md. Shakil, Kaniz FatemaTuz Zahura, Bibi Ayesa Abstract: In the present business world, the pace of technological change has turned digital transformation into a strategic…

IJNREFM EDITORIAL BOARD MEMBER Dr. R. Sathya

Dr. R. Sathya Affiliation Associate Professor & Head, PSG College of Arts & Science, Coimbatore, India Email-Id: dr.r.sathya@gmail.com Publication: Patents: Sathya R., Padmaja, Geethalakshmi, Aishwarya C., and Rooplata P. published…

Pricing As A Key Factor Used By Online Wholesaler And Retailers To Attract Online Consumers – A Study With Reference To Retail Industry In Bangalore Rural And Urban

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