Authors: Professor Pooja Tiwari
Abstract: E-marketing platforms have emerged as powerful tools for enhancing the growth and market accessibility of rural entrepreneurs. This re-search paper examines the major opportunities created by digital and social media platforms for rural business owners, focusing on improved market reach, reduced marketing costs, direct customer interaction, and enhanced business performance. Using a descriptive research de-sign and a survey of 250 rural entrepreneurs across selected districts, the study finds that e-marketing significantly increases sales, customer engagement, and brand visibility. However, benefits are unevenly dis-tributed due to differences in digital literacy and internet availability. The study suggests training programs, infrastructure improvements, and greater support from government and private platforms to maxim-ise the advantages of e-marketing in rural regions.
DOI: https://doi.org/10.5281/zenodo.17896765
