Authors: Kailas Vanvas Singade, Dr. Nitin Ganorkar
Abstract: Online shopping is the process whereby consumers directly buy goods, services etc. from a seller interactively in real-time without an intermediary service over the internet. Online shopping is the process of buying goods and services from merchants who sell on the internet. It was a cross sectional descriptive study done in among the population who have done at least once online shopping in any online store. The major objective was to study about factors associated with customer satisfaction towards online shopping inside along with to find out level of satisfaction. In age group the majority of the respondents were from age group 18–24, in gender male was of 69% of total respondent, for level of education bachelor level respondent were at majority. Hindu (53.5%) were major and respondent from nuclear family were more (56%). The factors like education level, occupation, monthly income, religion and type of family were found statistically significant with online shopping.
DOI: http://doi.org/10.5281/zenodo.18309571
