Authors: Km. Neha, Dr.Manaka Biswal, Dr. Evgeniya Zharikova
Abstract: This study examines the impact of financial literacy on the investment decisions of working women in INDIA, revealing a positive correlation between higher literacy, improved investment divers, and increased confidence. While risk aversion often drives a preference for traditional, safe assets, increased financial knowledge empowers women to shift toward informed, strategic, and higher-yield instruments In today’s volatile and rapidly changing financial markets, financial literacy—the capacity to understand and apply skills like budgeting, investing, and risk management—has become a vital, global imperative. Financial literacy, now a top global priority, is defined as the ability to use knowledge and skills to make info, effective money management decisions. Financial Literacy is the amalgamation of skill, knowledge, attitude and behavior that transforms into relevant financial decisions and proper usage of financial services. Financial literacy improves the quality of life an individual can afford as it helps to equip persons with fundamental tools for budgeting, facilitates them to attain the discipline towards saving and thus, make sure that they can benefit and can plan a good life post retirement. The strength of this study is that it is the reflection of women’s voices, ideas and concerns. For women, emotion, money, and family are issues that are difficult to separate.
