Authors: Tanmaya Chandrakant Sangewar, Dr. Prashant Kalwade.

Abstract: This study explores how digital banking services influence customer satisfaction, with a focus on convenience, security, and reliability. Over the past few years, the use of mobile banking, internet banking, and UPI has increased rapidly, changing how customers interact with banks. Because of this shift, expectations around speed, ease of use, and safety have also increased. The study is based on primary data collected through a structured questionnaire and analyzed using SPSS. Tools such as correlation and regression analysis are used to test the hypotheses. The results show that all three factors—convenience, security, and reliability—have a significant positive impact on customer satisfaction.

DOI: https://doi.org/10.5281/zenodo.20323966