
| K. Beema Rao | |
| Affiliation | Assistant Professor PG & Research Department of Commerce (SF- Men) Jamal Mohamed College (Autonomous) Tiruchirappalli |
| Email-Id: | beema@jmc.edu |
Publications:
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| K. Beema Rao | |
| Affiliation | Assistant Professor PG & Research Department of Commerce (SF- Men) Jamal Mohamed College (Autonomous) Tiruchirappalli |
| Email-Id: | beema@jmc.edu |
Publications:
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|
Authors: Dr. Gopal Thapa, Chhemanand Joshi, purnima Thapa Abstract: With an integration of Oliver’s Expectancy Disconfirmation theory and Keller’s Customer-based brand equity this study investigates the impact of financial brand…
Authors: Assistant Professor Ms.SM.Sasi Rekha, Assistant Professor Ms.M.Anusuya Abstract: Digitalization of workplace environments rapidly is making the Digital Employee Experience (DEX) a key factor in determining workplace engagement and organizational…