IJNREFM EDITORIAL BOARD MEMBER Dr. D. Janis Bibiyana

Dr. D. Janis Bibiyana
Affiliation	Associate Professor & HOD,Department of Commerce – PA & ISM FSH , SRM – IST, Ramapuram
Email-Id:	janisbibi@gmail.com
Publications: Strategic International Expansion As A Mechanism For Mitigating Government Influence: A Marketing Perspective ,Volume-2 \| Issue-4 \| August 2025 Exploring The Impact Of Csr Initiatives On Public Health Outcomes Through Fmcg Sector Strategies, Issn: 2229-7359 Vol. 11 No. 12s,2025 Factors Influencing Consumer Perception And Attitude Towards Organized Retail Outlets,Issn 2323-5233 Vol 15, Issue 1 .2025 Sustaining Engagement With Digital Finance: Mobile Payment Adoption Among Marginalized Women Street Vendors In An Emerging Market,2025 Evaluating How Consumer Purchase Intentions Are Affected by Integrated Omnichannel Strategies iFMCG Retailing , ISSN: 1901-8401,2025

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Evaluating The Determinants of Digital Marketing Channels on Consumer Buying Behavior in The Kathmandu Valley

Authors: Dr. Gopal Thapapurnima, Thaparupa Karki, Rupa Karki Abstract: This empirical study evaluates the influence of five key digital marketing channels: Search Engine Marketing (SEM), Content Marketing (CM), Social Media…

Financial Services and Lower- And Middle-Income Groups: A Systematic Literature Review of Awareness, Access and Utilisation

Authors: Research Scholar Sashi Bhushan Rai, Dr. Bipin R. Bankar Abstract: does not necessarily translate into their effective and sustained use by lower- and middle-income groups. This systematic literature review…

IJNREFM EDITORIAL BOARD MEMBER Dr. D. Janis Bibiyana

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Evaluating The Determinants of Digital Marketing Channels on Consumer Buying Behavior in The Kathmandu Valley

Financial Services and Lower- And Middle-Income Groups: A Systematic Literature Review of Awareness, Access and Utilisation