Dr. D. Janis Bibiyana
Affiliation Associate Professor & HOD,Department of Commerce – PA & ISM FSH , SRM – IST, Ramapuram
Email-Id: janisbibi@gmail.com
Publications:

  • Strategic International Expansion As A Mechanism For Mitigating  Government Influence: A Marketing Perspective ,Volume-2 | Issue-4 | August 2025

  • Exploring The Impact Of Csr Initiatives On Public Health  Outcomes Through Fmcg Sector Strategies, Issn: 2229-7359 Vol. 11 No. 12s,2025

  • Factors Influencing Consumer Perception And Attitude Towards Organized  Retail Outlets,Issn 2323-5233 Vol 15, Issue 1 .2025

  • Sustaining Engagement With Digital Finance: Mobile Payment Adoption Among Marginalized  Women Street Vendors In An Emerging Market,2025

  • Evaluating How Consumer Purchase Intentions Are Affected by Integrated Omnichannel Strategies iFMCG Retailing , ISSN: 1901-8401,2025