Publication:
Patent :
- Customer satisfaction and perception towards skincare products in e-Commerce, Patent Application No.202321011296 A, Published, 2023.
- Analysis the impact and influence of green marketing communication in consumer’s green marketing purchase behavior, Patent Application No 202421030642, Published, 2024.
- AI Based Device for Employee Training, 435398-001, Applied 23-10, 2024.
Book:
- Chansoriya M. & Awasthi Alka, “International Business” Thakur Pub, ISBN No.978-93-82249-15-3. 2013
- Dr Alka Awasthi & others, Knowledge Management and Innovation, SRI Bharani Publication, ISBN No 978-81-980743-7-9.
- Dr Alka Awasthi & others, Crypto Currency and Financial Markets, Kiwi International Publishing House, ISBN 978-93-49818-18-7. 2025
Publication
- “A Study on the Role of Artificial Intelligence on Buying Behaviour of Consumers in India”, International Journal of Advanced Research in Science, Communication and Technology, IJARSCT, Volume 3, ISSN: 2581-9429, Impact Factor 7.301, Page no 806-811. 2023
- “Impact of Social Media on Consumer Decision Making in online marketing in India”, Journal of Peoples Institute of Management, People University Bhopal, co-author, ISBN; 978-81-967545-2-5, Vol 1, Issue 1, 2023.
- “ROLE OF EMOTIONAL MARKETING IN SHAPING CONSUMER BEHAVIOUR IN INDIA”, ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING, Peer Reviewed and Refereed Journal, (International), ISSN NO. 2456-1037, Vol. 09, Issue 05, Impact Factor 8.20, page no. 65-70. 2024
- “The Role of Digital Transformation in Elevating Customer Experience in Banking”, ANVESHAK, UGC CARE Group 1 Journal, Peer Reviewed, bi annual Journal ISSN; 0378-4568, Vol. 54, No. 02(X), Page No 193-199. 2024
- “Holistic Analysis of Liquidity for ‘Nifty 50′ due to Reciprocal Tariff Imposition”, International Journal for Multidisciplinary Research (IJFMR) E-ISSN: 2582-2160, Volume 7, Issue 3, Pg No 1-8. 2025
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