Dr. Ajjarapu Alimelu Annapurna
Affiliation Associate Professor Department of Commerce & Management Studies Government College (Autonomous) Rajahmundry, East Godavari District, Andhra Pradesh, India
Email-Id: behara.anu@gmail.com
Books:
  • Micro Finance and Self Help Groups: Educreation Publishing, ISBN: 978-1-5457-1303-7 (2018)
  • Authored 7 chapters in Inventory Management Senior Secondary Level NIOS (2022)
  • Authored one Chapter on Criterion 6 NAAC Manual for Affiliated Colleges by Andhra Pradesh State Council for Higher Education (2021)
  • Foundation of Accounting & Financial Modelling , Published by A2Z EduLearning Hub, ISBN: 978-81-985866-0-5, (2025)
  • Essentials of Research Methodology, Published by A2Z EduLearning Hub, Published by A2Z EduLearning Hub, (2025)
Publications:
  • Social Media: A Game Changer in Consumers’ Buying Decision-Making – A Study in East Godavari District, Andhra Pradesh Muktshabd Journal, Volume 13, Issue 6, July , pp. 1133–1142 ,(2024)
  • Green Consumerism for Environmental Sustainability International Journal of Research and Analytical Reviews (IJRAR), Volume 11, Issue 3, August , pp. 789–800 E-ISSN: 2348-1269 | P-ISSN: 2349-5138(2024)
  • Cryptocurrency & Blockchain Security Standards Gurukul International Multidisciplinary Research Journal, Special Issue on CPDE, November , Issue III(V), Volume XII, pp. 3–10, (2024)
  • Women’s Entrepreneurship: A Systematic Literature Review (2020–2025) TIJER – The International Journal of Engineering and Research, Volume 12, Issue 8, August, (2025)
  • Small Enterprises, Big Impact: Trends, Challenges, and the Future of Indian SMEs. International Journal of Science & Engineering Development Research (IJSERD), Volume 10, Issue 8, August , pp. A731–A741(2025)