Authors: Aphisavadh Sirivadhanawaravachara
Abstract: This research seeks to examine the applicability and implication of the 7 Greens strategy in the tourism and hospitality sector of Thailand, with special reference to the Green Hotel Plus certification scheme in Phuket. The 7 Greens strategy, which comprises green management, workplace, accountancy, community, education, technology, and marketing, was established to promote and enhance environmental management and sustainable tourism practices. The strategy, which is spearheaded by the Tourism Authority of Thailand, seeks to promote a balance between environmental accountability and economic competitiveness. This research also seeks to examine the applicability of green certification as a strategy to enhance sustainability management and differentiation in the tourism and hospitality sector of Thailand, with special reference to the Green Hotel Plus certification scheme in Phuket. The research also seeks to examine the benefits and drawbacks of the certification scheme and how it impacts the operations of tourism and hospitality establishments in Thailand. The research will also seek to examine some of the issues affecting the implementation of the 7 Greens strategy in the tourism and hospitality sector of Thailand. From the research, it is evident that the 7 Greens strategy and the Green Hotel Plus certification scheme have the potential to enhance the operations of tourism and hospitality establishments in Thailand and contribute to differentiation in the sector. The research also seeks to contribute to the larger discourse on sustainable tourism by examining the applicability of the 7 Greens strategy in the tourism and hospitality sector of Thailand.
DOI: https://doi.org/10.5281/zenodo.19678586
