Authors: Gabriel Rodrigues, Professor Ms. Sushmitha Vincent Chemmannoor
Abstract: This research examines the implementation of green entrepreneurship practices, specifically energy-efficient initiatives, within Indian hotel chains and their impact on business strategy and financial outcomes. The study explores how hotel managers perceive the financial implications of green initiatives, identifies operational challenges in adopting energy-efficient practices, and analyzes the influence of sustainability measures on long-term business strategy. The research reveals that Indian hotel chains are increasingly adopting LED lighting systems, solar water heating, energy management systems, and smart HVAC technologies primarily driven by cost reduction, regulatory compliance, and enhanced brand positioning. While managers generally perceive positive financial outcomes with favorable payback periods, they face significant challenges including high initial capital investment, integration difficulties with legacy systems, and training gaps. The findings indicate that green initiatives are becoming integral to long-term business strategy, transforming hotel operations from mere compliance measures to strategic differentiators that enhance competitiveness and brand value.
