Authors: Research Scholar Jyoti Sharma, Dr. Rajesh Prabhakar Kaila
Abstract: Commercials seen on television have a significant impact on people's beliefs, their purchasing habits, and the way society values things overall. The public is very concerned about the ethical aspects of television advertising, especially with the portrayal of gender, cultural sensitivity, and honesty, as commercials are often the only way in which customers interact with firms. In this quantitative survey-based research, we look at how people feel about TV ads' portrayal of gender, cultural awareness, and candor. Similarly, public opinion on cultural sensitivity in advertising is divided, with some saying they are unsure or disagree and others calling for more inclusive and respectful representations of many cultures. Although many people still express worry about deceptive claims, the public has a more favorable impression of ads that are honest and transparent. The need of marketers taking into account public expectations for truth, fairness, and inclusion in order to increase trust and relevance in television advertising is emphasized by this research. The importance of advertising that is more inclusive, sensitive, and honest is highlighted by these results.
