Authors: N Vasudha, Pravallika A
Abstract: This study examines the factors influencing employee retention at Sree Rayalaseema Green Steels Private Limited, a key player in the steel manufacturing sector. Employee retention is a critical challenge faced by many organizations, particularly in industries with high labor turnover rates. The objective of this research is to analyze the effectiveness of current retention strategies and identify the key drivers that encourage employees to remain with the company. Primary data was collected through structured questionnaires and interviews with employees from various departments. The study revealed that factors such as job satisfaction, career growth opportunities, workplace environment, managerial support, and compensation packages significantly impact retention. While the company has implemented several retention policies, gaps remain in areas such as employee engagement, recognition, and long-term career planning. The research recommends the development of comprehensive retention programs that include regular feedback, competitive benefits, and skill development initiatives tailored to employee needs. These findings can help HR managers at Sree Rayalaseema Green Steels formulate targeted strategies to reduce attrition and maintain a stable and experienced workforce.
