Authors: Associate Professor Dr.G.Anandhi
Abstract: The purpose of this study is to investigate children's awareness of green items. Green products are those that are meant to be safe for the environment. Recycled materials and more energy-efficient manufacturing techniques are used to create green products. This study aims to determine the respondents' preferences, the factors that influence their preference for green products, their degree of awareness, and the impact of promotional campaigns. The study's foundation is primary data gathered from 100 Rewa City respondents who were chosen using judgment sampling using a well-designed questionnaire with closed-ended questions. The chi-square test, mean, and percentage were used to examine the data. The findings show that although young people are concerned about the environment, they do not know much about green items. They have demonstrated a favorable attitude toward eco-friendly products and a willingness to pay more for them. However, more research is needed to determine whether or not young people's familiarity and understanding will affect their purchasing decisions about eco-friendly products.
