Authors: Dr. Mohammed Abdul Raffey, Dr.Sonali Parmeshwar Rathod
Abstract: The COVID-19 pandemic accelerated digital transformation across industries, creating unprecedented opportunities for digital entrepreneurship worldwide. As traditional business models faced disruptions due to lockdowns, social distancing measures, and changing consumer behaviors, digital enterprises emerged as critical drivers of innovation, employment generation, and economic recovery. Digital entrepreneurship involves the creation, development, and management of business ventures that leverage digital technologies, online platforms, and innovative digital business models. The present study examines the growth of digital entrepreneurship in the post-pandemic economy, explores emerging opportunities, identifies key challenges, and assesses future growth prospects. The study is based on secondary data collected from academic literature, government reports, industry publications, and digital economy reports. The findings indicate that advancements in digital technologies, increased internet penetration, expanding e-commerce markets, remote work adoption, and supportive government initiatives have significantly contributed to the growth of digital entrepreneurship. However, challenges related to cybersecurity, digital skills, funding constraints, regulatory compliance, and technological disruptions continue to affect entrepreneurial sustainability. The study concludes that digital entrepreneurship will remain a major contributor to economic development and innovation in the coming decade.
DOI: http://doi.org/10.5281/zenodo.20711669
