Authors: Nimisha sharma, Vikas singh Rana
Abstract: This paper critically investigates the multifaceted relationship between cultural heritage and authenticity within the tourism domain. As destinations increasingly commodify historical and cultural resources for tourism development, authenticity has become a central yet highly contested analytical concept. The study engages with prominent theoretical frameworks on authenticity, examines the transformative effects of tourism practices on cultural heritage, and evaluates the implications of authenticity for visitor experiences and host communities. Employing a qualitative research design that integrates systematic literature analysis with selected case studies, the research identifies key challenges and strategic opportunities in the sustainable management of heritage tourism. The findings underscore that tourism can contribute to the reinforcement of cultural identity and heritage conservation when authenticity is conceptualized as a dynamic, negotiated, and socially constructed phenomenon rather than an immutable attribute. The paper concludes by outlining policy and managerial implications and suggesting avenues for future scholarly inquiry.
DOI: http://doi.org/10.5281/zenodo.18278769
