Bratati Kundu 
Affiliation Assistant Professor Department of Management BBA, MBA NSHM Knowledge Campus, Durgapur 
Email-Id:  bratatik7@gmail.com 
 Books:

  • Human Resource Management ISBN: 978-93-5515-383-8
  • Principles of Management ISBN: 978-93-5515-604-4
  • An Understanding of Internet of things in HRM Framework ISBN: 978-93-5823-251-6
     

Publicaitons:

  • Integrating the Principle of Strategic Human Resource Management to Improve Organizational Performance Manager –The British Journal of Administrative Management ISSN: 1746 1278
  • Investigating the relationship between System Management, Business Leadership, and human resource managementManager – BioGecko A Journal for New Zealand Herpetology ISSN: 2230-580
  • Evaluating AI’s Role in Monitoring compliance with Labor Laws for Gig Workers on Digital Platforms JETIR – Journal of Emerging Technologies and Innovative Research ISSN: 2349-5162
  • The Role of Predictive Analytics in Enhancing Employee Retention in India’s Start-Up Ecosystem IJSREM – International Journal of Scientific Research in Engineering & Management ISSN: 2582-3930 DOI: 10.55041/IJSREM39218
  • A Brief Overview of Marketing in the Rural Economy Conference Proceeding(MTC Global and Dhaka University) , IMCSTBMLA 2025 ISBN : 978-81-9619