Authors: Amruta kolte, Rohit konde, Aniket Kulkarni, Prof.Shivaji Rajmane
Abstract: The introduction of Goods and Services Tax (GST) brought a major transformation in the Indian taxation system by replacing multiple indirect taxes with a single and more organized tax structure. The implementation of GST has significantly affected different business sectors, especially the Fast-Moving Consumer Goods (FMCG) sector, which deals with products used regularly by consumers in daily life. Since FMCG products are sold through a wide network of retailers, wholesalers, distributors, and small shop owners, it became necessary for retailers to understand GST rules, billing procedures, tax rates, and return filing systems for smooth business operations. General trade retailers such as kirana stores, grocery shops, and small supermarkets play an important role in the FMCG supply chain because they directly interact with consumers and handle the sale of daily-use products. After GST implementation, retailers were required to shift from traditional tax systems to digital and compliance-based taxation procedures. This created both opportunities and challenges for small retailers, especially those with limited technical knowledge and less understanding of taxation procedures. This research focuses on studying the level of awareness regarding GST among FMCG general trade retailers in Sahakarnagar, Pune. The study aims to understand retailers’ knowledge about GST concepts such as GST rates, billing systems, input tax credit, tax invoices, digital payment systems, and GST return filing procedures. It also examines the practical difficulties faced by retailers while implementing GST in their day-to-day business activities. The research is based on both primary and secondary data. Primary information was collected through questionnaires and direct interaction with retailers, while secondary information was collected from books, journals, websites, reports, and previous studies related to GST and retail business management. The findings of the study reveal that most retailers are aware of the basic structure and purpose of GST, but many small retailers still face problems in understanding technical compliance procedures, online return filing, and maintaining proper accounting records. The study further highlights that GST has improved transparency in business transactions, reduced tax confusion, and created a more systematic taxation process. However, continuous training, awareness programs, and technical guidance are still necessary to help small retailers adapt effectively to the GST system. Overall, the research concludes that GST has positively influenced the retail sector, but improving awareness and practical understanding among retailers remains important for better compliance and smooth business functioning.
DOI: http://doi.org/10.5281/zenodo.20324637
