Authors: K. Vasumitha, Dr.P. Vinodhini
Abstract: The increasing demand for energy has contributed to the growing adoption of solar energy among households, businesses, and agricultural users. Solar energy helps consumers reduce electricity costs and provides environmental benefits by reducing carbon emissions and dependence on fossil fuels. However, the effectiveness of solar energy utilization depends on consumer awareness, proper installation, regular maintenance, government support, and customer satisfaction. This study examines the effectiveness of solar energy utilization among consumers and identifies the factors influencing customer satisfaction. The study adopted a descriptive research design and collected primary data from 87 customers through a structured questionnaire. Secondary data were collected from research journals, books, government reports, and other relevant sources. Convenience sampling was used to select the respondents based on their accessibility and willingness to participate. The collected data were analysed using appropriate statistical tools. The findings indicate that most respondents are satisfied with their solar energy systems and appreciate the reduction in electricity expenses. Consumers also recognize the environmental benefits of solar energy and consider it a worthwhile investment. Statistical analysis revealed that customer satisfaction does not differ significantly based on gender or age, indicating relatively similar perceptions across demographic groups. The study concludes that greater consumer awareness, proper installation, effective after-sales support, regular maintenance, and increased government incentives can encourage wider adoption of solar energy. The findings provide useful insights for policymakers, solar-energy companies, and researchers seeking to promote sustainable and environmentally friendly energy solutions.
DOI: http://doi.org/10.5281/zenodo.21884183
