Authors: Sakshi Dilip Rote, Dr. Prof. Rahul Waghmare
Abstract: This research paper examines the challenges and benefits of digital payments and cash transactions among consumers in Pune City. In recent years, the Indian economy has experienced rapid digital transformation due to increased smartphone usage, internet penetration, government initiatives like Digital India, and the rise of financial technology platforms. Consumers are increasingly using digital payment methods such as UPI, mobile wallets, internet banking, debit cards, and credit cards for daily transactions. The study aims to analyze consumer preferences regarding digital and cash transactions, identify the major benefits and challenges associated with digital payments, and understand the factors influencing payment choices. While digital payments provide convenience, speed, transparency, and reduced dependency on physical cash, issues such as cyber fraud, technical failures, internet connectivity problems, and lack of digital literacy continue to affect adoption. The research adopts a descriptive and analytical research methodology. Primary data is collected through structured questionnaires and online surveys from consumers across Pune City. Secondary data is collected from RBI reports, journals, articles, books, and government publications. Statistical analysis is used to understand trends and consumer behaviour patterns.
DOI: http://doi.org/10.5281/zenodo.20267641
