Authors: Dr. Prathap B N, Mr. Mohana Kumara D
Abstract: Investment decisions are made with the objective of earning regular returns while minimizing risk. In India, investors have access to a wide range of investment channel such as insurance, shares, debentures, and mutual funds. Among these, mutual funds have emerged as an attractive investment option due to their diversification, professional management, and comparatively reduced risk. However, the level of awareness regarding mutual fund investments among retail investor remain inadequate. This study aims to examine the awareness of mutual fund investments in Arasikere,hassan (district) with reference to age, income, education, and risk-taking ability. Primary data were collected from 50 respondents through a structured questionnaire. The findings reveal that although most respondents perceive mutual funds as a safe investment and exhibit moderate risk-taking behavior, awareness levels are still influenced by income, education, and informal sources such as friends and family. The study suggests that enhanced financial literacy programs and awareness initiatives can improve mutual fund participation among investors.
DOI: https://doi.org/10.5281/zenodo.18492280
