Authors: Vimal Raj S., Dr. P. Vinodhini
Abstract: Marketing strategies are crucial in helping organisations attract customers, increase brand awareness, and strengthen customer relationships. In today's competitive business landscape, organisations need to adopt innovative marketing approaches to boost customer engagement and achieve sustainable growth. This study investigates the marketing strategies employed by Global Techno Solutions and their impact on customer engagement. The research focuses on elements such as digital marketing, social media marketing, customer relationship management, promotional activities, customer satisfaction, and customer loyalty. Data were collected from 100 respondents using a structured questionnaire. Percentage analysis, One-Way ANOVA, and Correlation Analysis were employed to interpret the data. The findings suggest that effective marketing strategies significantly enhance customer awareness, satisfaction, trust, and long-term engagement. The study concludes that organisations should continually strengthen their digital presence, improve customer communication, and implement customer-centric marketing practices to attain a sustained competitive advantage.
DOI: http://doi.org/10.5281/zenodo.21884616
