Authors: Ambati Lakshmi Harika
Abstract: Technological developments and the increasing use of digital financial services have significantly changed the banking industry. Through electronic channels including internet banking, mobile banking, ATMs, and telebanking, consumers can conduct a variety of banking operations without physically visiting bank offices thanks to e-banking. The current study intends to examine consumer awareness of and satisfaction with Axis Bank's online banking services in Hyderabad. The study's primary data came from 50 Axis Bank clients who answered a structured questionnaire. Data analysis was done using statistical tools such tables, charts, and percentages. The results show that most consumers are aware of online banking services and favor mobile banking because of its accessibility and ease of use. The majority of customers believe that Axis Bank's online banking services are secure, safe, and easy to use. Although there is still room for raising awareness and improving service quality, the survey concluded that e-banking services have greatly increased user convenience and happiness.
