Authors: Assistant Professor Mr. V. Selvaraju, Y. Rohini Natchathira
Abstract: Amazon, originally founded as an online bookstore in 1994, has evolved into one of the world's largest e-commerce platforms, revolutionizing the way consumers shop and businesses operate. With a diverse portfolio spanning e-commerce, cloud computing through Amazon Web Services (AWS), digital entertainment, and artificial intelligence, Amazon's influence is profound across various industries. This paper examines Amazon's business model, its competitive strategies, and its impact on the global economy. The study also explores Amazon’s innovation in supply chain management, technological advancements, and sustainability efforts. Furthermore, the paper delves into the challenges Amazon faces, including ethical concerns surrounding labor practices, privacy, and environmental impact. By analyzing these facets, the research aims to offer a comprehensive understanding of Amazon’s role in shaping modern commerce and technology, providing insights into the company’s future trajectory in an increasingly competitive global market. The study focused on the purchasing pattern of the consumers, to evaluate the satisfaction level of services provided by Amazon online shopping, Customer loyalty is usually viewed as the power force of the relationship between the attitude of individual's relative and repeat patronage. Customer can buy anything from online such as books, household's product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant advantages. Customer loyalty is one of the most over used phrases in business today. For fulfilling these objectives descriptive research design has been used. The data from 102 respondents have been collected for the research. Shoppers can visit web site and shop just sitting in form of computer. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product Amazon should work towards them so that it can increase its customers and finally profit.
