Authors: Dr.M.Revathi, Dr.P.Parvatham
Abstract: This study investigates customer satisfaction levels concerning electric bikes (E-bikes) in Erode District, Tamil Nadu. The rapid shift towards sustainable and energy-efficient transportation has led to the growing popularity of E-bikes, and understanding user experiences is crucial for industry growth. Using a structured questionnaire, data was collected from 200 E-bike users to evaluate their satisfaction levels and the factors influencing their purchase decisions. The study highlights key elements such as product quality, after-sales service, price sensitivity, environmental concerns, and technological innovations. Statistical analysis reveals that E-bike users in Erode are generally satisfied with the product, with a strong preference for low maintenance and eco-friendliness. However, challenges such as battery life and high initial costs remain significant barriers. The findings suggest that manufacturers and service providers need to address these factors to enhance customer satisfaction and expand market share.
