Authors: Mrs. P. Kalpana Assistant Professor
Abstract: Work-Life Balance Among Women Entrepreneurs: Strategies and Challenges The pursuit of entrepreneurship presents unique challenges for women, particularly when balancing professional and personal responsibilities. This paper explores the critical issue of work-life balance among women entrepreneurs, highlighting the strategies they employ to manage the dual demands of business ownership and personal life, including family, caregiving and societal expectations. Through a review of existing literature and case studies, the paper identifies the primary challenges faced by women entrepreneurs such as time management, role conflict and societal pressures. It also examines the psychological and emotional impact of these challenges, exploring how the lack of balance can lead to burnout and reduced business productivity. The study further investigates strategies adopted by successful women entrepreneurs, such as leveraging flexible work arrangements, outsourcing tasks, establishing boundaries and seeking support through mentorship and networks. Additionally, it delves into how socio-cultural factors and local policies either exacerbate or alleviate these challenges. The findings of this paper aim to contribute to a broader understanding of how work-life balance affects the success and well-being of women entrepreneurs, offering insights for policy-makers, support organizations and aspiring women entrepreneurs on creating sustainable work-life harmony.
