Authors: Manoj.M
Abstract: Financial management is a critical function in both corporate and personal settings, encompassing the strategic planning, organizing, directing, and controlling of financial activities. It involves the optimal utilization of financial resources to achieve organizational goals and ensure long-term sustainability. This research explores the core principles of financial management, including investment decisions, financing decisions, and dividend policy. It also examines the role of financial planning, budgeting, risk management, and financial analysis in driving business performance. The paper highlights the importance of sound financial practices in a rapidly changing economic environment and underscores how effective financial management contributes to increased profitability, operational efficiency, and stakeholder value. Through a comprehensive review of literature and real-world case studies, the study emphasizes the evolving role of financial managers in adapting to global financial trends, regulatory changes, and technological advancement